Digital Marketing Manager

  • Operations team
  • Auckland, New Zealand

Digital Marketing Manager

Job description

We’re going global. This is a rare opportunity to run a global entertainment campaign from New Zealand to all corners of the world. Our PC video game Icarus aims to be a global gaming brand for years to come.

You’ll be responsible for honing our story-telling, value proposition and digital marketing assets worldwide. Our ideal candidate understands gamer culture and communities and has entertainment or consumer marketing experience.

In this role you will

  • Manage the creation of marketing campaigns for Icarus’ launch and major updates via various digital marketing, advertising, social media and direct marketing channels
  • Manage digital storefronts, ensuring collateral is engaging, fresh and localised in multiple languages
  • Work with designers and product owners to create clear and engaging brand assets and messaging
  • Work alongside community managers and social media ambassadors; and respond quickly to provide content for them
  • Write copy and develop content for marketing, advertising, PR and community communications
  • Build relationships with consumer influencers and specialist media worldwide
  • Analyse, report on and optimise campaigns to target and discover new market segments with an eye on ROI
  • Manage brand and sponsorship partnerships

Job requirements

  • A tertiary qualification (Marketing, Business, Management or similar)
  • At least four years marketing or communications experience
  • Experience with audience analytics tools (such as Google Analytics or similar)
  • Excellent communication and interpersonal skills
  • Experience with managing agencies and production companies

  • Love video games or sci-fi

      The position is full time, permanent and onsite in Auckland. Assistance is provided for relocation & support for obtaining a visa. We highly value diversity. Regardless of disability, gender, sexual orientation, ethnicity, or any other aspects of your culture or identity you have an important role to play in our team.